There are many analytical tools which ‘claim’ to be user friendly and usable by anyone in the line of business. Yet there are only few tools that have the capability of truely enabling business users to self serve. Alteryx is one of such tools
Who is the biggest users of Alteryx ?
Sales? Marketing? CRM?
Turns out the biggest users of Alteryx in my organsiation is finance. Now most finance users and managers can do a few tricks with excel like the good old vlookup,hlookup, if statements and all.
So why use Alteryx then if they have excel?
It turns out that in the telecom industry we need to have transparency into how our revenue and costs are derived. To make matters more challenging , we have millions of these calls data records being generated daily which then drive our numbers. Traditionally, the finance team would be requesting yet another report from the analytics team. Problem with that approach is then every time a change needs to be made it would have to be done in SQL code which only the BI team is able to do.
This deeply slows down the speed at which finance users can ask and answer questions of their P&L drivers. It also drives the BI team mad trying to cut one report after another.
Help users ask the right questions not just another report
By giving finance users direct access to the call data and teaching them a few functions in Alteryx, they are able to slice and dice millions of call records to work out what is going on in their business.
So what does the BI team do?
Some traditional BI and analytics people hear this and immediately think redundancy or job security when they hear of tools like Alteryx and Tableau. Nothing could be further from the truth, by enabling the business to succeed through self serve, they become not just more productive in their roles but this frees up analytic personnel to do higher value tasks like spatial or predictive analytics.
Transparency in data issues , business logic and collaboration
Alteryx key cabability lies in the fact that its core belief is to empower any user or analyst to be more productive. There is now complete transparency into the business rules used to derive our revenue and cost drivers. Users are also finding the experience to be more collaborative and gives a real insight to what’s going on behind the numbers.
Finally don’t just take my word for it download the product from http://www.alteryx.com and try it for yourself