I had the privilege of attending and presenting at the chief data officer forum in Sydney last week. The Chief Data Analytics Officer forum is a yearly event gathering senior analytic leaders from many sectors including banks (ANZ, Westpac, Macquarie bank, AMP, CBA ) , Telco (Telstra), FMCG (Walmart) , tech companies (carsales.com, eHarmony).
Summary of key learnings
- Data preparation remains a key bottleneck – use of alteryx can really help this particularly in the corporate space given the high level of fragmentation of source systems. Interestingly talking to most senior data analytics leaders reveals that many organisations are progressing well to buying and deploying alteryx as they see material benefits in time reductions and also application of advanced analytics( predictive/prescriptive) to drive business value. Additionally most companies have already deployed data visualisation however are in need of faster way to iterate data prep.
2. Starting with the business benefit and application is a critical part of selling the analytics strategy
3. Selling quick wins is important to get commitment with senior executives however eyes on the price – need to balance short term from developing long term data assets
4. Customer experience can be great way to use data – companies like eharmony that leverage and combine data with algorithms offer a differentiated customer experience for the end user. Tour de France uses data to engage with audience in real time.
5. Data governance is becoming more important within corporate spaces as companies seek to enhance use of data assets
Learning from Prateek at eHarmony before the keynote
EHarmony – structuring the model of Love
amazing crowd turnout
Predictive analytics in real-time for Tour de France